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Contact Me
Green Flash LLC Storefront
Blog: What I learned in 5 Days with Green Flash LLC
LinkedIn Reflection

Developing:
Green Flash LLC Brand & Storefront

Project Brief

Help develop branding for Green Flash LLC, create a cohesive aesthetic incorporating

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  • Surf/island aesthetic

  • The green flash phenomenon

  • Meaningful Hawaiian imagery*

 

Create merch designs for t-shirts, sweatshirts, hats, and stickers.

*Green Flash LLC was founded in Hawaii

AI-Assisted
Visual Development

Creative Direction

Merchandise Design

Client Collaboration

Storefront Implementation

My Role:

From Idea to Identity 

The Creative Process

*Note: Neither I nor The Client are artistically gifted.*

 🧠 The Client provided concepts, themes, and iconography as references.
  💻 I conducted independent research to better understand the desired aesthetic.
🤖 I then prompted AI Assistant "Z", to develop initial concepts.
🗣️ "Z" and I went through several rounds of feedback with The Client to arrive at their approved designs.
 

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"Poncho" is a character I developed previously that the client was a fan of, but we ultimately moved away from the character in later designs.

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This design was a variation of the Poncho character, but was ultimately scrapped.

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This logo was an immediate favorite since it combined island imagery and the green flash effect in a clean design.

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The monogram logo began as a slightly different version with a sunburst, but was toned down to this current iteration at the client's request.

Designing for Application

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From Ideation to Implementation:
The GFLLC Storefront

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GFLLC Storefront: Outcomes & Takeaways

What I perceived as a favor for a friend and contemporary became an excellent opportunity to learn, collaborate, and create in a way I hadn't considered before.

 

Leveraging AI as a creative tool allowed me to develop initial concepts, explore ideas, and apply client feedback while minimizing turnaround time.

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Creating the storefront was an opportunity to learn a new platform, design products, and demonstrate my understanding of the client's feedback by helping them to bring their ideas to life. 

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The storefront going live was extremely satisfying, but it was a real treat to send the client sample merch for a quality control review. While the majority of the feedback was positive, there were some issues that will be addressed in future meetings. 

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I'm thankful to be trusted with the branding of a company and proud of what we've created. 

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